Disscussion on the Translation Strategies of Public Signs

Signage is not only a linguistic phenomenon, but also cultural image. Public signs refer to signage used in public places, such as road signs, warning and park signs. These play an important role ensuring safety maintaining social order. However, due differences, are prone mistranslation during the process of internationalization cross-cultural communication, which may pose threat health, even affect dissemination exchange. Therefore, translating translator should first understand language habits characteristics target country. Secondly, translation process, some strategies be applied help readers better its meaning. This paper analyzes current situation sign translation, collects discusses mistranslated cases, provides corresponding differences overcome barriers, thus promoting globalization exchange providing guidance for future practice.